You only get one chance to make a first impression, and this is as true of websites as it is of people. First impressions are important, this makes it imperative that your web design is enticing and doesn’t encourage people to leave your site instantly. If you make use of the following tips, you should minimize the chances of a poor first impression.
In the 1990s, many designers used frames when creating their websites. Don’t do that. When web design first started frames were useful but had many flaws. For example, it is difficult to scroll with frames. There are easier ways for you to give your users good flow throughout the website.
Watch your use of color combinations when building your site. You have to be certain that your text will be readable on top of the background colors you use. The text opted for should be dark in color, with a lighter color used for your backgrounds. If you need help determining weak points of your website, show your current version to a friend for feedback.
You website should be easy to scan. Usability tests have determined that the majority of online visitors aren’t going to read all content but instead scan for something interesting. Easily-skimmed articles will make it easier on readers and will entice them to come back another time. Additionally, keep your most important info at the top of the page. Your users will appreciate it, because it helps them know if your site has what they are looking for.
Regularly distributing a newsletter can help to secure repeat visitors. Allowing your customers to sign up for updates or important events can have them coming back for more. You can incorporate a form in the sidebar of the site and track users that sign up. Send your newsletter only to those who have signed up; doing otherwise is considered spam.
If you believe your site may be accessed via mobile devices, you will want to keep your designs simple. The use of flash, excessive images, and complicated menus will not translate well to a mobile platform. Keep your page clean and simple, or create a specific mobile site for your users.
If you have several pages on your web site, use a navigation bar at the top to help visitors find the information they need right away. Include contact information, so they can speak with you if they’d like. Headings should be clear and visible, and paragraphs should be concise as well as easy to read.
Try designing for all screen resolutions. A simple website can always encourage visitors to remain and read the content. If your site doesn’t look good for a specific resolution, the visitor may leave since they cannot view it. Designing a stretchier layout that fits any screen resolution lets you know that all visitors can enjoy the content.
Potential customers will immediately notice how well a website is designed, and that is a major factor in whether or not they continue to look through the site or leave it. It is vital to make your visitor’s first impression a memorable one. The tips in this article will help to guide you down the path to an amazing, effective website.